New reality. Opportunities for sanatoriums and hotels.

In fact, it was a completely different year than any other, bringing a lot of contrasts to the hospitality industry. This dictates the need to analyze trends, as well as to consider all problems in perspective. Of course, the coronavirus, as we saw in the previous crisis phenomena, has certainly complicated or even ruined a lot, causing ripples, and somewhere convulsions in the hospitality industry. Regardless […]

Covid transformation. What to expect?

Since the beginning of the pandemic, the world has changed. Simultaneously with systemic shifts in the economy, there is a significant transformation in society, which is a consequence of a change in the perception of each member of the surrounding reality. Despite all the seeming versatility of such reactions, all of them with some certainty can be entered into the psychological model of the five stages of acceptance, proposed back in 1969 by Elizabeth Kubler-Ross [...]

Where's the money? Three ways to reach millennials

Millennials are actively spending money, buying literally everything, and are the main consumer group for all market segments. According to Gallup, millennials not only make up the largest portion of the workforce today, they also contribute to a trillion dollars in consumer spending worldwide. And you might think that they are least interested in saving money. But this is a misconception. On the […]

The future belongs to nano influencers

With the increasing competition, it has become difficult for businesses to attract the attention of potential customers. This is why brands big and small alike are evolving influencer marketing to break through the noise of advertising. In fact, according to a Business Insider report based on Mediakix data, companies are poised to invest $ 15 billion in influencer marketing by 2022 because they estimate that [...]

6 most important marketing life hacks during the recovery from coronavirus

The coronavirus has come and messed up all our marketing plans for 2020. In an environment where people, regardless of their geography, age, social status or other psychographic factors, are under enormous pressure, marketers need to act especially responsibly. According to a global survey conducted in April by GlobalWebIndex, 90% of the audience believe that the current situation with the pandemic has had a dramatic impact on them [...]

We create a strategy by answering a few questions

A successful strategy can be developed by looking at the bigger picture of the market around you and your company in particular. “The elephant needs to be eaten in parts,” so I recommend studying yourself according to the following slender plan. If you need clarification on how to use this plan, call, I will share. So, the main questions that will help sort yourself, your competitors, your product and your consumer. […]

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