New reality. Opportunities for sanatoriums and hotels.

In fact, it was a completely different year than any other, bringing a lot of contrasts to the hospitality industry. This dictates the need to analyze trends, as well as to consider all problems in perspective. Of course, the coronavirus, as we saw in the previous crisis phenomena, has certainly complicated or even ruined a lot, causing ripples, and somewhere convulsions in the hospitality industry. Regardless […]

Covid transformation. What to expect?

Since the beginning of the pandemic, the world has changed. Simultaneously with systemic shifts in the economy, there is a significant transformation in society, which is a consequence of a change in the perception of each member of the surrounding reality. Despite all the seeming versatility of such reactions, all of them with some certainty can be entered into the psychological model of the five stages of acceptance, proposed back in 1969 by Elizabeth Kubler-Ross [...]

How to implement artificial intelligence and avoid falling into the Uncanny Valley

Digital transformation, artificial intelligence and robotization are the number one topic at the recent Sberbank conference. Humanoid robots that solve any problem flawlessly, on time and exactly as we program them - the best minds are purposefully working on this prospect and corporations are looking forward to it. Leading international consultants and representatives of big business are actively thinking about the topic of robotization. […]

6 ways to interest your client's reptilian brain

When you create an ad product, you probably aren't thinking about your client's reptilian brain. You traditionally ask the question "What makes the buyer buy?" instead of the most important - "What can attract his attention?" According to the triune brain theory, the reptilian region is the gatekeeper of the brain's attention and decision-maker. If your ad, website landing page can grab the attention of the reptilian brain, you have a much better chance that [...]

The Customer Journey, or Where Companies Lose Money

Companies go to great lengths to attract customers, but it turns out that this is not the most difficult task. The hardest part begins inside, when the client is already on the site, trying to make purchases, goes to the clinic and starts asking questions to the administrator, comes to a salon, store, restaurant, etc. Here begins the main battle for his loyalty, the value of the average check and, of course, [...]

The future belongs to nano influencers

With the increasing competition, it has become difficult for businesses to attract the attention of potential customers. This is why brands big and small alike are evolving influencer marketing to break through the noise of advertising. In fact, according to a Business Insider report based on Mediakix data, companies are poised to invest $ 15 billion in influencer marketing by 2022 because they estimate that [...]

15 important mistakes to avoid in content marketing

The internet is full of tips on what to do when developing a content marketing strategy, but knowing what not to do is just as important to your success. I've put together 15 of the most common mistakes that marketers should definitely avoid. So what do you need to keep in mind? What shouldn't you do? Impose a product Content marketing should be customer-centric, not [...]

Where are you losing money?

Annoying issues affect customer loyalty on a daily basis. In every industry, it is inevitable for a customer to contact support to report a problem. "I am constantly being transferred from one service manager to another." "Nobody reports the status of the solution to my problem." "I bought your product, but it doesn't work as expected." “I ordered the product last week and still [...]

6 most important marketing life hacks during the recovery from coronavirus

The coronavirus has come and messed up all our marketing plans for 2020. In an environment where people, regardless of their geography, age, social status or other psychographic factors, are under enormous pressure, marketers need to act especially responsibly. According to a global survey conducted in April by GlobalWebIndex, 90% of the audience believe that the current situation with the pandemic has had a dramatic impact on them [...]

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