Why do people buy Tide laundry detergent and not Persil,...
Succeeding in the complex market of spa treatment is a special challenge. The difficulty lies in combining medical competence with impeccable service, comfort and relaxation. Wellness is combined with a curative effect, natural factors with university medicine, a hotel with diagnostic and therapeutic offers. All this should work with ease, aesthetics and the greatest possible individuality for each guest.
The decisive factors are a logical concept that is understandable to both the guest and the staff, a well-thought-out strategy, well-functioning processes and a fast-appearing noticeable healing effect from all procedures, since the length of guests' stay is shorter than with classical treatment.
Guests who are willing to invest in their health and wellness have high expectations and seek only the best quality. They are demanding but loyal regulars if they are content.