Window of opportunity in a crisis: how to effectively redistribute costs.

One of the preferred anti-crisis tactics of managers, which is used by the majority, is cost reduction. Instinctively, it seems that the crisis gives a green light to businesses to cut costs. In fact, the change in the market situation only exacerbates the situation and gives reason to think that previously we were not focused enough on process optimization and were not attentive enough to […]

Discounts? .. No, bonuses!

"Spend until it hurts" - this principle, neuroscientists believe, guides a person in the process of their spending. That is, it is not the lack of funds that stops us and restrains us from buying, but the anxiety that we experience when parting with money. With a low level of anxiety, we are ready to spend without restrictions, and with a high level - on the contrary, even with significant savings, [...]

New reality. Opportunities for sanatoriums and hotels.

In fact, it was a completely different year than any other, bringing a lot of contrasts to the hospitality industry. This dictates the need to analyze trends, as well as to consider all problems in perspective. Of course, the coronavirus, as we saw in the previous crisis phenomena, has certainly complicated or even ruined a lot, causing ripples, and somewhere convulsions in the hospitality industry. Regardless […]

6 ways to interest your client's reptilian brain

When you create an ad product, you probably aren't thinking about your client's reptilian brain. You traditionally ask the question "What makes the buyer buy?" instead of the most important - "What can attract his attention?" According to the triune brain theory, the reptilian region is the gatekeeper of the brain's attention and decision-maker. If your ad, website landing page can grab the attention of the reptilian brain, you have a much better chance that [...]

The Customer Journey, or Where Companies Lose Money

Companies go to great lengths to attract customers, but it turns out that this is not the most difficult task. The hardest part begins inside, when the client is already on the site, trying to make purchases, goes to the clinic and starts asking questions to the administrator, comes to a salon, store, restaurant, etc. Here begins the main battle for his loyalty, the value of the average check and, of course, [...]

10 cognitive biases e-commerce marketing should be aware of

In the context of growing competition and intense struggle for the choice of a client in the online space, practical knowledge of psychology and numerous tools are of particular importance, each of which brings our goals closer to the heart and mind of the consumer. Marketing and psychology are so intertwined that we can hardly imagine it. Human behavior is completely unpredictable and irrational. Already […]

Where's the money? Three ways to reach millennials

Millennials are actively spending money, buying literally everything, and are the main consumer group for all market segments. According to Gallup, millennials not only make up the largest portion of the workforce today, they also contribute to a trillion dollars in consumer spending worldwide. And you might think that they are least interested in saving money. But this is a misconception. On the […]

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