Why do people buy Tide laundry detergent and not Persil, Laska or Wäs? What makes consumers loyal to a brand and what makes them abandon it? In the end, choosing the best washing machine detergent should be based on obvious factors, including price and effectiveness. So why isn't it? Research carried out in […]
Insights
stop worrying
If we ever needed a reason to rejoice, it's right now. When terrible news dominates the headlines, it's easy to fall into the trap of anxiety and stress. At times like these, we need to do our best to slow down these negative thought cycles by being mindful of how we manage our mental energy. What do you spend your mental […]
Emotional intelligence of a leader
Many people ask themselves if a leader can be born or become one. I am not sure that I know the answer to this question, but I am sure of the following: many necessary skills can be learned - I mean what is commonly called emotional intelligence. The Power of Optimism The resilience and optimism of a leader is so important because whoever wants to […]
Window of opportunity in a crisis: how to effectively redistribute costs.
One of the preferred anti-crisis tactics of managers, which is used by the majority, is cost reduction. Instinctively, it seems that the crisis gives a green light to businesses to cut costs. In fact, the change in the market situation only exacerbates the situation and gives reason to think that previously we were not focused enough on process optimization and were not attentive enough to […]
3 critical mistakes of the sanatorium when promoting
How often do you wonder if your investment in marketing will pay off? Ask yourself, are you going the wrong way and wasting valuable resources on the wrong things? Over and over again, we are faced with three main mistakes of sanatoriums, coming to a variety of objects. These are the mistakes that you should pay attention to by answering the question […]
Shop window secrets: how to increase additional sales in cosmetology
How to properly design a showcase so that it performs its functions? We hear this question from cosmetologists at almost every audit when it comes to stimulating additional sales and sales of various products. And almost always we see serious mistakes in the designs, display cases and merchandising of products on the shelves, which critically affects the additional sales of products in the salon. […]
The work of public catering in the new reality. 8 topical issues of the industry.
1. How will the sanctions affect the catering industry? With border closures, disruption to supply chains and the departure of international companies, new market challenges are creating the perfect storm for many businesses. At the same time, for areas such as HoReCa, the hotel industry and manufacturing, sanctions open a unique window of opportunity. The restaurant industry has just gone through a business transformation in […]
How is Generation Z handling the crisis?
The world plunged into new challenges of international sanctions, and everyone forgot that humanity had just been ill in the literal and figurative sense. Together we have endured the greatest challenges to the safety and health of entire nations. Now everyone is immersed in the new agenda, but meanwhile, the most serious unresolved issues remain in society, related not only to […]
Crisis 2022. New challenges in the healthcare industry.
What is the worst thing about a crisis? This is not only a fact of losing patients, but also a misunderstanding of what to do, where to start? First of all, it is important to understand that any external crisis is only an indicator of internal problems. The success of the medical center in a changing market environment and intensifying competition for a limited consumer market is based on business adaptability to new […]
Window of opportunity in the perfect storm
What can you compare the current situation in the Russian market with? Perhaps this is the so-called "perfect storm", which occurs as a result of the rare addition of several unfavorable factors, which together create a special destructive effect. The announced rapid exit of transnational corporations from the Russian market, the disruption of established supply chains and the change in the product matrix of brands familiar to the consumer create strong emotional stress. But this is only one […]