7 ways to increase sales and attract customers

I want to share with you the best practices, a summary of all the main media that are used most often. Any of these channels can generate good sales for you, and attract a lot of customers if used correctly. And vice versa, you can "kill" the channel, completely reset its effectiveness for you, if not so and not so with your advertising message.

1 way increase sales and attract customers - use 100% of the office, nearby organizations, customer recommendations. Internal resource of the company.

2 way increase sales through varieties of BTL, guerrilla marketing:

  • guerrilla marketing
  • POS (office, adjacent space should place promotional promotional products - posters, advertisements, advertising stands)
  • sales promotion among consumers (use of network marketing tools)
  • distribution of corporate newspapers (any type of printed matter)

3 way - effective promotion of the company on the internet. If you are not online, you are not.

Blogs (personal sites in social networks), Advertising in social networks. networks, Websites.

Requirements for sites:

  • New trend - adaptive layout
  • Websites should be lightweight
  • The structure should be extremely clear and easy to perceive information within 3-5 seconds
  • Geo targeting
  • You can calculate the budget to exactly 1 consumer (on average, 1000 ad views on ad networks bring 7 potential customers to your site)

4 way - Promotion on outdoor advertising (advertising in the locations of competitors (banks), in places where potential customers gather).

Outdoor advertising cannot be bypassed or switched.

Conscious perception of outdoor advertising by the consumer occurs only in a number of cases:

  • Repetition of the same type of image is in progress.
  • The media is in a non-standard format.
  • The "teaser" is applied.
  • Dynamic media.

5 way - radio advertising (for the automotive market, with the selection of channels with an appropriate target audience).

Recommendations for creating an effective radio video:

  • The level of comprehensibility of the message should be 10 points below the average IQ of the social stratum for which it is intended.
  • The message should not require an effort to memorize or understand the text.
  • The program should be designed so that the listener can understand the essence of the advertising message in less than 6-8 seconds.
  • Make sure your ad engages the listeners' imaginations.
  • Accompany your ad with a catchy sound.
  • If there is a parallel advertising campaign on television for the same product or service, you need to use the same callsigns, melodies, texts, characters.
  • Advertisements must match the context of the transmission in which they are included.

Roller structure:

  • what the company offers and advertises
  • why is this product the best
  • where can i buy it

6 way - non-standard advertising in the press, advertising in print media that your customers read.

Gloss:

  • Separate inserts, different paper sizes.
  • Distribution together with the publication of individual leaflets or other advertising media - plastic cards, samples, CDs.
  • Perforation. Varnishing of individual elements in the layout. Cutting down individual elements.
  • Perfume pages.

Newspapers, directories - you can stand out only due to topical topical material, or a non-standard layout that differs from the majority.

7 way - TV.

To achieve an effect in the field of TV advertising, it is necessary to keep in mind the following:

  • It is necessary to attract the viewer's attention in the first five seconds, otherwise the interest will disappear.
  • It is better to build TV advertising so that it does not make you think, but helps to immediately perceive its essence.
  • It is better to build a plot not around an inanimate object, but around the person using it.
  • No need for verbosity - every word should work.
  • Using the product in a familiar environment.
  • Emphasizing lifestyle.
  • Creation of a fantasy setting.
  • Creation of a mood or image. Laugh.
  • Musical.
  • Use of a symbolic character.
  • Emphasis on professional and technical expertise.
  • Use of scientific data. Use of evidence in favor of the product.
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